cindy, daughter of legendary agent and casting director moonyeenn lee, started out as a copywriter, sharpening her teeth at TBWA Hunt Lascaris. eleven years later she moved on to directing commercials which she believes has given her her eye for detail and craft when it comes to her other love, long form. 

In 2014 she wrote a short screenplay 'HORN' about the horrors of Rhino poaching that won at the New York Picture Start Film Festival. In 2017 she was nominated for a SAFTA (South African Film and Television Award) for her television directing debut of the drama series 'Sober Companion'. 

In 2018 she directed three episodes of Showmax's highly acclaimed original drama, 'The Girl From St. Agnes'. In 2020 she directed her first solo series, 'Desert Rose' made for mnet, for which she received her second safta nomination for best director. In 2021 she directed ‘I’ll Bring The Wine’, a five-part content series for Nederburg Wines.

In 2022, cindy directed a short film, ‘the last ranger,’ which won a host of festivals, including best live-action short at the oscar-qualifying Pan African Film Festival 2024.  it also won the the clover & maggie award, and the audience award runner-up at the oscar-qualifying Cleveland International Film Festival 2024.

in 2024 cindy was the lead director of a tv series ‘the morning after', a co-production with germany and the uk starring amara okereke. cindy was nominated for Best Direction at the prestigious Venice TV Awards for this show.

cindy continues to direct commercials both locally and internationally.